INFLUENCER MARKETING STRATEGY: HOW TO CREATE SUCCESSFUL INFLUENCER MARKETING
INFLUENCER MARKETING STRATEGY: HOW TO CREATE SUCCESSFUL INFLUENCER MARKETING

INFLUENCER MARKETING STRATEGY: HOW TO CREATE SUCCESSFUL INFLUENCER MARKETING

ผู้แต่ง : GORDON GLENISTER

หนังสือปกอ่อน

฿ 828.00

975.00

ประหยัด 15 %

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ข้อมูลหนังสือ

Barcode : 9781789667257

ISBN : 9781789667257

ปีพิมพ์ : 1 / 2021

ขนาด ( w x h ) : 0 x 0 mm.

จำนวนหน้า : 304 หน้า

หมวดหนังสือ : การตลาด

รายละเอียดสินค้า : INFLUENCER MARKETING STRATEGY: HOW TO CREATE SUCCESSFUL INFLUENCER MARKETING

Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer.

Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

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