Barcode : 9781119668510
ISBN : 9781119668510
ปีพิมพ์ : 1 / 2021
ขนาด ( w x h ) : 0 x 0 mm.
จำนวนหน้า : 224 หน้า
หมวดหนังสือ : การตลาดทั่วไป
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:
·Artificial Intelligence for marketing automation
·“Segments of one” marketing
·Facial recognition and voice tech for marketing
·The future of Customer Experience (CX)
·The “Whatever-Whenever-Wherever” service delivery
·“Everything-As-A-Service” business model
·Internet of Things and blockchain for marketing
·Virtual and augmented reality marketing
Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.