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MARKETING MANAGEMENT (GLOBAL EDITION)
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MARKETING MANAGEMENT (GLOBAL EDITION)

MARKETING MANAGEMENT (GLOBAL EDITION)

Author : PHILIP KOTLER

Softcover

฿ 2,286.00

2,540.00

Discount 10 %

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Book info

Barcode : 9781292404813

ISBN : 9781292404813

Year of print : 16 / 2022

Size ( w x h ) : 0 x 0 mm.

Number of pages : 832 Pages

Book category : การตลาด

Product details : MARKETING MANAGEMENT (GLOBAL EDITION)

Forundergraduate and graduate courses in marketing management. 


Thegold standard for today’s marketing management student

The world of marketing is changing every day — and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of the content, updated material, and new examples that reflectthe very latest market developments. After reading this landmark text, studentswill be armed with the knowledge and tools to succeed in the new marketenvironment around them.

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