Barcode : 9781292341132
ISBN : 9781292341132
Year of print : 18 / 2020
Size ( w x h ) : 0 x 0 mm.
Number of pages : 736 Pages
Book category : การตลาด
Book details : PRINCIPLES OF MARKETING (HC)
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
ACCOUNTING FOR DECISION MAKING AND CONTROL (IE)
STRATEGIC MANAGEMENT: CREATING COMPETITIVE ADVANTAGES
ESSENTIALS OF STRATEGIC MANAGEMENT: THE QUEST FOR COMPETITIVE ADVANTAGE