RESEARCH METHODS FOR TOURISM, HOSPITALITY, LEISURE AND EVENTS: METHODOLOGIES, METRICS AND REPORTING

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.

Research Methods for Tourism, Hospitality, Leisure and Eventsis ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations.

This textbook includes:
- Chapter summaries and learning outcomes to consolidate understanding
- Reflective questions for self-assessment
- Global real-world examples that demonstrate applied research in context
- Glossary of key terms
- Structured guidance on writing dissertations and final reports

Whether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.