MANAGERIAL ECONOMICS & BUSINESS STRATEGY (ISE)

Baye/Prince's Managerial Economics and Business Strategy provides students with tools from intermediate microeconomics such as game theory and industrial organization and teaches practical utility of other basic economic tools that they need to make sound managerial decisions. The 2025 Release retains its emphasis on real-world examples and modern topics with unique coverage found nowhere else. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.