MARKETING SCALES HANDBOOK: MULTI-ITEM MEASURES FOR CONSUMER INSIGHT RESEARCH (VOLUME 8)
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MARKETING SCALES HANDBOOK: MULTI-ITEM MEASURES FOR CONSUMER INSIGHT RESEARCH (VOLUME 8)

MARKETING SCALES HANDBOOK: MULTI-ITEM MEASURES FOR CONSUMER INSIGHT RESEARCH (VOLUME 8)

Author : GORDON C. BRUNER

Softcover

฿ 3,145.00

3,700.00

Discount 15 %

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Book info

Barcode : 9781530022007

ISBN : 9781530022007

Year of print : 2 / 2016

Size ( w x h ) : 190 x 240 mm.

Number of pages : 673 Pages

Book category : การตลาด

Product details : MARKETING SCALES HANDBOOK: MULTI-ITEM MEASURES FOR CONSUMER INSIGHT RESEARCH (VOLUME 8)

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