MARKETING 5.0: TECHNOLOGY FOR HUMANITY (HC) (เฉพาะจอง)
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MARKETING 5.0: TECHNOLOGY FOR HUMANITY (HC) (เฉพาะจอง)

MARKETING 5.0: TECHNOLOGY FOR HUMANITY (HC) (เฉพาะจอง)

Author : PHILIP KOTLER et al.

Hardcover

฿ 550.00

680.00

Discount 19 %

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Book info

Barcode : 9788880013426

ISBN : 0

Year of print : 1 / 2021

Size ( w x h ) : 0 x 0 mm.

Number of pages : 224 Pages

Book category : การตลาด

Product details : MARKETING 5.0: TECHNOLOGY FOR HUMANITY (HC) (เฉพาะจอง)

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

  • Artificial Intelligence for marketing automation 
  • Agile marketing 
  • “Segments of one” marketing 
  • Contextual technology 
  • Facial recognition and voice tech for marketing 
  • The future of Customer Experience (CX) 
  • Transmedia storytelling 
  • The “Whatever-Whenever-Wherever” service delivery 
  • “Everything-As-A-Service” business model 
  • Internet of Things and blockchain for marketing 
  • Virtual and augmented reality marketing 
  • Corporate activism 

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. 

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