
หนังสือปกอ่อน
฿ 1,422.00
1,580.00
ประหยัด 10 %
Barcode : 9781266189319
ISBN : 9781266189319
ขนาด ( w x h ) : 0 x 0 mm.
จำนวนหน้า : 0 หน้า
ปีพิมพ์ : 12 / 2026
หมวดหนังสือ : การตลาดทั่วไป
Retailing Management, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, it focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services.