ESSENTIALS OF MARKETING RESEARCH (2026 RELEASE) (ISE)

Essentials of Business Statistics is your go-to resource for mastering the modern one-semester business statistics course. Designed to meet the evolving needs of both instructors and students, this title integrates Excel as a central teaching tool, offering cutting-edge features like enhanced Integrated Excel content, new graphing functionalities, and practical, relatable examples that bring statistics to life. With threaded case studies, technical writing exercises, and a focus on predictive and prescriptive analytics, it empowers educators to deliver engaging lessons while preparing students for real-world business challenges.