CONSUMER CULTURE THEORY

THE BRAND FLIP: WHY CUSTOMERS NOW RUN COMPANIES AND HOW TO PROFIT FROM IT

ผู้แต่ง : MARTY NEUMEIER

NEGOTIATING WITH BACKBONE: EIGHT SALES STRATEGIES TO DEFEND YOUR PRICE AND VALUE (HC)

ผู้แต่ง : REED K. HOLDEN

ADVOCATE MARKETING: STRATEGIES FOR BUILDING BUZZ, LEVERAGING CUSTOMER SATISFACTION, AND... (HC)

ผู้แต่ง : BARBARA THOMAS

MACROECONOMICS (IE)

ผู้แต่ง : DORNBUSCH, R.