THE CUSTOMER CATALYST: HOW TO DRIVE SUSTAINABLE BUSINESS GROWTH IN THE CUSTOMER ECONOMY (HC)

THE OPT-OUT EFFECT: MARKETING STRATEGIES THAT EMPOWER CONSUMERS AND WIN CUSTOMER-DRIVEN... (HC)

ผู้แต่ง : GERALD E. SMITH

THE CMO'S PERIODIC TABLE: A RENEGADE'S GUIDE TO MARKETING

ผู้แต่ง : DREW NEISSER

SUSTAINABLE MARKETING

ผู้แต่ง : BARRY EMERY

MANAGEMENT STRATEGY: ACHIEVING SUSTAINED COMPETITIVE ADVANTAGE (IE)

ผู้แต่ง : MARCUS, A.A.