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NEW PRODUCTS MANAGEMENT (ISE)
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NEW PRODUCTS MANAGEMENT (ISE)

NEW PRODUCTS MANAGEMENT (ISE)

Author : C.MERLE CRAWFORD

Softcover

฿ 832.00

925.00

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Book info

Barcode : 9781260575088

ISBN : 9781260575088

Year of print : 12 / 2021

Size ( w x h ) : 0 x 0 mm.

Number of pages : 576 Pages

Book category : บริหารธุรกิจ

Product details : NEW PRODUCTS MANAGEMENT (ISE)

New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and

interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.

Past adopters of New Products Management will notice major changes in this edition.

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