Barcode : 9781260575088
ISBN : 9781260575088
Year of print : 12 / 2021
Size ( w x h ) : 0 x 0 mm.
Number of pages : 576 Pages
Book category : บริหารธุรกิจ
Product details : NEW PRODUCTS MANAGEMENT (ISE)
New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.
Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and
interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.
Past adopters of New Products Management will notice major changes in this edition.