COLLEGE ENGLISH AND BUSINESS COMMUNICATION (ISE)

Enrich College English with Business Communication and prepare learners for success in the interconnected world. College English and Business Communication strengthens students’ language skills through effective grammar instruction and a variety of in-text and online activities. Students practice making presentations and writing emails, reports, and cover letters, among other real-world activities to build their confidence and prepare them for workplace success. Rich in digital supplements, College English and Business Communication is enhanced by Connect courseware that supports students with adaptive reading, and adaptive grammar and usage practice, as well as immersive Application-Based Assignments, equipping learners to communicate effectively in college and in the workplace.

• Unit One: Introduction to Communication

  1: Communicating in Everyday Life

  2: Interpreting Communication

  3: Communicating Globally

  Unit Two: Developing Language Skills

  4: Exploring Language Elements

  5: Mastering Nouns and Pronouns

  6: Expanding Language Skills

  Unit Three: Developing Writing Skills

  7: Applying the Mechanics of Style

  8: Sharpening Writing Skills

  Unit Four: Applying Communication Skills

  9: Writing E-mails, Memos, Charts, and Letters

  10: Writing Specific Communications

  11: Preparing and Writing Reports

  Unit Five: Communicating in a Business Environment

  12: Working with Technology

  13: Communicating With Customers

  14: Developing Presentation Skills

  Unit Six: Searching for Jobs and Writing Résumés

  15: Searching for Jobs and Writing Résumés

  16: Interviewing and Employment Issues