Business Research Project: Methodologies, Insights, and Strategic Implications for Scholarly Inquiry

This book offers a practical and comprehensive guide to conducting business research with academic rigor. It covers key areas such as research design, data collection, analysis, and interpretation, while emphasizing the role of research in driving innovation, strategic decision-making, and sustainable growth. With clear frameworks, methodologies, and practical insights, it equips researchers, scholars, and professionals with the tools needed to generate impactful knowledge in today’s dynamic business environment.