ESSENTIALS OF ECONOMICS (ISE)

Make economics relevant, engaging, and applicable to students' lives with Essentials of Economics. The 2025 Release delivers a refined approach to teaching economics, distilling core concepts to their essence for one-semester survey courses. Focused on the fundamental questions, WHAT, HOW, and FOR WHOM to produce, this release presents economic theories through the lens of current global institutions, policy debates, and developments. Fully integrated with McGraw Hill’s Connect platform, the text features the latest digital resources designed to boost student engagement and success. Key topics like perfect competition, monopoly, and the aggregate supply-demand framework are presented with clarity, supported by classical, Keynesian, and monetarist perspectives. Critical thinking is at the forefront, encouraging students to understand how economic systems shape outcomes and why the right policies matter for economic prosperity.