MARKETING (ISE)

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package. The 2025 release has been completely updated to include discussions of the impact of artificial intelligence on the many functions of the marketing discipline. Examples related to customer experience management, personalization of marketing campaigns, interpretation of salesforce feedback, creation of personas, and integration of AI across all marketing activities are included. Stay updated with the Kerin & Hartley Marketing blog for real time marketing issues and discussion questions: https://kerinmarketing.com.