INTERNATIONAL BUSINESS MANAGEMENT: CASE STUDIES IN SOUTHEAST ASIA

This book compiles a wide range of accounts to explore the international business management of multinational enterprises (MNEs), showcasing different models and current themes that facilitate an understanding of the multinational firm activity with case studies set in Southeast Asia. The book covers various aspects of business and management practices, such as location decisions, market access, and supply chains. The audience will learn about the Southeast Asian business histories, cultures, and institutions, as well as devising global strategies tailored to regional contexts for effective implementation in this market.