CRAFTING & EXECUTING STRATEGY: QUEST COMPETITIVE ADVANTAGE CONCEPTS **

BRIEF CONTENTS

PART 1 Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

1.What Is Strategy and Why Is It Important?

2.Charting a Company's Direction: Its Vision, Mission,Objectives, and Strategyㆍ18

Section B: Core Concepts and Analytical Tools

3. Evaluating a Company's External Environment  46

4. Evaluating a Company's Resources,Capabilities,and Competitiveness   82

Section C: Crafting a Strategy

5. The Five Generic Competitive Strategies   120

6. Strengthening a Company's Competitive Position: Strategic Moves,

Timing, and Scope of Operations    148

7. Strategies for Competing in International Markets 178

8. Corporate Strategy: Diversification and the Multibusiness Company 214

9. Ethics, Corporate Social Responsibility, Environmental Sustainability,

and Strategy 258

Section D: Ececuting the Strategy

10. Building an Organization Capable of Good Strategy Execution:

People, Capabilities, and Structure   290

11. Managing Internal Operations: Actions That Promote Good Strategy Execution 320

12. Corporate Culture and Leadership: Keys to Good Strategy Execution  346

INDEXES

COMPANY  I-1

NAME 1-7

SUBJECT   1-11

หนัก 0.709 ก.ก

กว้าง 20 ซม.

ยาว 25 ซม.

สูง 1.5 ซม.