Structural Equation Modelling in Business Research

This instructional textbook was designed to assist students who use Structural Equation Modelling (SEM). It was written specifically for college students majoring in business at Khon Kaen University’s International College to familiarize them with the Structural Equation Modelling (SEM) as applied to business. The text was written informally to be user-friendly and easy to understand, and it is filled with explanations and examples. I would like to acknowledge that several students from previous semesters proposed changes and improvements, caught errors, and helped make this textbook more valuable practical learning tool.